1
Know Your Market (Like, Really Know It)
Your home isn’t sitting in a vacuum — it’s part of a real estate market which fluctuates based on location, demand, and economic conditions. If you price it too high, you’ll hear crickets. Too low? You’re leaving money on the table. What you need to do:
- Research recent sales in your area (we can help with that).
- Consider the factors that drive value in your neighbourhood—schools, amenities, views, and yes, even that brand-new Tim Hortons down the road.
- Be honest about how your home compares. Your 1995 oak kitchen might not justify a luxury price tag.
2
Work with Local Experts (We Know Our Stuff)
Your cousin’s friend who just got their real estate license in another province? Probably not your best bet. Newfoundland’s market has its own quirks, and you need someone who understands them.What you get with The Ask Team:
- Local knowledge. We know the market inside out.
- Insider connections. From lawyers to inspectors, we’ve got the right people.
- Real-world pricing strategies that get results.
- Plus, we don’t just list your home—we market it strategically.
3
Weather Matters (Especially in Newfoundland)
This isn’t California. Buyers here care about things like insulation, heating costs, and whether the roof can handle our legendary Nor’easters.What buyers want to know:
- How old is the roof?
- Is the insulation up to snuff?
- What’s heating the place — oil, electric, woodstove, or some mystery system?
Show off the features that make your home survive and thrive in our climate.
4
A Good Marketing Plan is More than Just a “For Sale” Sign
Anyone can slap your listing on a website and hope for the best. We don’t do that.
Effective home marketing includes:
- Professional photos & video (not just iPhone snapshots).
- Social media targeting — yes, your home is going viral.
- Community engagement — we highlight what makes your neighbourhood amazing.
- Direct marketing — because sometimes a well-placed flyer brings in the right buyer.
Your home has a story. We tell it the right way.
5
Be Flexible with Showings
Here’s the deal: The more people who see your home, the faster it sells. That means being open to last-minute showings, evening visits, and yes, even the occasional Sunday morning buyer who really wants to see your kitchen before brunch.
Pro tip: A clean, well-staged home makes all the difference. And yes, that means hiding the laundry.
6
Negotiate Like a Pro
Real estate negotiations can feel like a high-stakes poker game. The trick? Don’t get emotional. Buyers might try to lowball you. It’s part of the game — don’t take it personally. Counteroffers are normal. We’ll guide you on when to push back and when to accept. Lead with fairness, not ego. A win-win deal gets you to closing faster.
7
Honesty Sells (Seriously, It Does)
Trying to cover up that leaky basement or hoping no one notices the DIY electrical work? Bad idea.
Transparency builds trust. Buyers respect honesty, and guess what? They’re more likely to go through with the sale when they know what they’re getting. Disclose known issues, be upfront about repairs, and let us guide you on what really matters to buyers.
8
Be Ready for a Few Hiccups (They Happen to Everyone)
Real estate transactions have a lot of moving parts — lawyers, banks, home inspectors, municipal red tape. Something unexpected will come up.
Maybe the buyer’s financing gets delayed. Maybe an inspection turns up something surprising. Maybe closing takes longer than expected. Don’t panic. We handle this stuff every day. Expect the unexpected, and trust us to navigate it for you.
9
Don’t Forget About Closing Costs & Logistics?
Selling isn’t just about what you make—it’s also about what you spend. Factor in:
- Real estate commissions
- Legal fees
- Moving costs
- Mortgage payout penalties (if applicable)
We’ll break it all down so there are no surprises.
10
Get The Right Team in Your Corner (That’s Us, By The Way)
Selling a home in Newfoundland isn’t just about sticking a price tag on it and hoping for the best. It’s about strategy, market knowledge, and good old-fashioned problem-solving. And that’s exactly what The Ask Team does best.
Thinking about selling? Let’s talk.
Whether you’re ready to list tomorrow or just starting to explore your options, The Ask Team will walk you through the process and help you make the best move — literally.
MEET THE ASK TEAM
When you’re looking to buy or sell a home, The Ask Team has your answers! Get in touch today.
Jason Piercey is a St. John’s based REALTOR® with more than 15 years experience serving the St. John’s and surrounding area. As an advocate, educator, and mentor, Jason is committed to raising the bar in real estate education, client service, and marketing, training new agents in negotiation, strategy, and ethical real estate practice. Focused primarily …
Deanna McCutcheon is a St. John’s based REALTOR® with several years experience helping people find their perfect place in St. John’s and surrounding area. Growing up in Saint John, NB, Deanna moved to St. John’s, NL to attend university in 2015 and launched her real estate career in 2020, starting in marketing and administration before …
William Short is an experienced real estate professional specializing in residential and commercial transactions across St. John’s, the Avalon Peninsula, and Eastern Newfoundland. As an entrepreneur and problem solver, he brings a strategic, client-focused approach to every deal. William holds an MBA and a Bachelor of Business Administration from Memorial University, giving him a strong …
Erica Bedard is a passionate real estate professional specializing in residential real estate in the St. John’s and surrounding areas. Originally from Mount Pearl, Erica lived in British Columbia for nearly a decade before changing her mind and career and returning to Newfoundland for a better way of life. A dedicated teacher for years, Erica …
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